Verbier, once a simple domain for cows and herdsmen, has transformed into one of the world’s premier ski destinations.
This transformation began in the 1960s, turning a quaint farming village into a bustling hub within the Swiss Alps, celebrated for its exceptional skiing. The village harmoniously blends historical architecture with modern luxuries, preserving windmills, chapels, and traditional hamlets alongside chic shops, award-winning restaurants, and vibrant nightlife, all centered around the charming ‘Place central’. Verbier is known for its sunny disposition, chalet-style buildings, and a lively atmosphere that attracts a cosmopolitan mix of guests, from the affluent to avid skiers.
Renowned for its challenging slopes and extensive ski area, the 4 Vallées, Verbier boasts 410 kilometers of runs, making it Switzerland’s largest ski region. Adding to its innovative offerings, Verbier hosts Europe’s first Drone Slope, capturing skiers’ moments via drones. This blend of tradition, luxury, and cutting-edge experiences cements Verbier’s status as a beloved ski resort.
